Our own brands offer outstanding value for money, with quality assured through independent testing and our quality assurance team. In late 2011 we launched new ranges of own brand hand tools and paint, followed by the introduction of exclusive brand powertools in June 2012. We have eight own or exclusive brands, covering paint, hand tools and power tools, sanitary and decorative products. Key to our strategy is that all our own brands are of guaranteed quality. Our own brands are positioned within the quality groups Good, Better and Best.
Maxeda DIY Group is a retailer of the leading brands in home improvement, some of which we own ourselves. There is a continued focus on improving product ranges, both through better sourcing and improving our own brands.