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Sustainability

At Maxeda DIY Group, we believe that the path to a better world starts with the choices we make - not only for ourselves but also for future generations. As a leading do-it-yourself retailer in the Benelux, we recognize the importance of our responsibility towards the environment, society, and our organization.

Sustainability is an important part of our business principles. With our “Make It Sustainable” strategy, we work towards a sustainable and attractive retail organization. Our goal is to help Makers contribute to a more sustainable world through their projects.

Part of this strategy is our sustainability roadmap, which focuses on three key areas and related initiatives. Through existing and new projects, we aim to make a positive impact on the environment, society, and our organization. In the coming years, we want to achieve the following targets:

  • By 2030, reduce our CO₂ footprint for Scope 1 and 2 by 51% compared to 2021.
  • By 2030, reduce our CO₂ footprint for Scope 3 by 51.6% compared to 2021.
  • By 2035, reduce our CO₂ footprint for Scope 1 and 2 by 95% compared to 2021.
  • By 2050, achieve net zero, with a 97% reduction for Scope 3 compared to 2021.

What are Scope 1, 2, and 3?

To achieve our CO₂ reduction targets, we follow the internationally recognized Greenhouse Gas Protocol. This protocol divides emissions into three categories:

  • Scope 1: Direct emissions from our own operations, such as fuel use by company vehicles and heating of buildings.
  • Scope 2: Indirect emissions from purchased energy, such as electricity and district heating.
  • Scope 3: All other indirect emissions in the value chain, for example the production and transport of purchased goods, the use of sold products, and waste processing.

This classification allows us to take targeted action to reduce our impact on the climate.


Together, we are building a better, more sustainable future for everyone.

Our focus areas and sustainable initiatives

Discover through which three focus areas and associated initiatives we are committed to a more sustainable future.

Our People/Community

  1. Increase ESG awareness of our employees
  2. Strengthen diversity and inclusion in our HR policy

Our Stores/Head offices/Supply Chain

  1. Aligned with the Science Based Targets initiative (SBTi), with the aim of reducing our CO₂ emissions.
  2. Annual collection and reporting of CO₂ emissions.
  3. Reducing CO₂ emissions from our own stores and head offices.
  4. Reducing CO₂ emissions across our supply and distribution chain.

Our Products

  1. Increase the offer of sustainable products
  2. Packaging minimization for own-brand products
  3. In the long-term: >95% certified wood in our stores
  4. Make sustainable products more visible for our customers

Our people/community 

We aim to be an inclusive employer that embraces diversity, where employees feel welcome, and where we promote sustainability through training and community projects.

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Our stores/HQ's/SC

Maxeda aims to reduce its CO2 footprint by 42% by 2030 compared to 2020, and to achieve net-zero by 2050. To accomplish this, we are implementing cost-saving measures and adopting future-proof solutions.

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Our products

We are reducing our environmental impact by minimizing plastic usage, limiting resource depletion and pollution, and expanding our range of sustainable products, making it easier for customers to opt for sustainable choices.

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Maxeda DIY Group

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