We help
people to
create the home
of their desires

About us

Maxeda DIY Group is the largest DIY retailer in the Benelux with Praxis in the Netherlands and Brico and BricoPlanit in Belgium and Luxembourg. These retail chains are represented by 344 stores, both owned and in franchise form. Maxeda DIY Group has more than 7,000 employees, around 60% of which work in the Netherlands. Together the stores have a total surface area of over 1 million m² with more than 1.5 million customers each week in the stores and online. As retailer of the leading brands in home improvement, we have a continued focus on improving product ranges, both through better sourcing and improving our own brands.

At Maxeda DIY Group our overriding goal was, is and will be to build better businesses. It symbolises our common direction, ambitions and corporate culture. This means we want to add value to all stakeholders; our customers, our people, our suppliers, our shareholders and our environment. We want to work together Building the Best. We at Maxeda DIY Group will base our success on our passion to serve the people who serve our customers. Each format has its unique identity. Within Maxeda DIY Group we work together as one team to develop winning strategies. The passion to serve our people who serve our customers is the source of our success. At Maxeda DIY Group this passion for our customers’ needs and desires is the driving force in our business.


Company profile

Maxeda DIY Group is a market leading DIY retailer that operates 344 stores across the Benelux.

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Our strategy

Maxeda's strategy is to make our company and the life of our customers more sustainable. With our strategy 'Make it Sustainable' we want to build a sustainable and attractive retail organization.

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Our Management

Building the Best as One Team, with One Vision to help and inspire people to create the home of their desire.

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Maxeda DIY Group

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