Our products

Through initiatives such as reducing plastic usage and minimizing resource depletion and pollution, we are decreasing our environmental impact. We are expanding the assortment and visibility of sustainable products, making it easier for customers to opt for the more sustainable choice.

We also actively inform customers about products that can help make their homes more energy‑efficient and sustainable. For example, our website features a dedicated information page as well as an overview page highlighting all products that support customers in improving the sustainability of their homes.

Increase the offer of sustainable products

We already offer many products in our assortment that enable customers to make their homes more sustainable. Additionally, we aim to increase the number of products produced sustainably. For instance, we recently introduced bamboo toilet accessories, our Perfection paint Own Brand pots are made from recycled materials, and we launched a PVC-free, CO2-neutral floor produced in Europe. Over the coming years, we will work with our suppliers to introduce more sustainably produced products.

Packaging minimization for Own Brand products

In addition to sustainable production, minimizing packaging is also a priority. In recent years, we've made substantial progress in this area, saving 50,000 kg of plastic annualy, and transitioning more Own Brand products to cardboard packaging - or eliminating packaging altogether. Moving forward, we will intensify our efforts in collaboration with our suppliers.

Responsible Use of Wood and Natural Resources

Many of the products we sell are made of wood or contain wood, like our FSC-garden wood. Because we feel responsible for the continued availability of natural resources, including wood, we want as many of these products as possible to be certified with the FSC or PEFC label. Currently, 98% of our wood and wood-containing products are certified. In addition, we aim to maintain this high level and further improve it wherever possible.

To combat deforestation, we carefully select our raw materials in accordance with EUDR legislation. For our private-label products, we aim to source exclusively 100% FSC-certified wood.

In addition to wood, we also pay attention to products containing paper, such as sandpaper and masking tape. We carefully check the origin of the raw materials used to ensure that these products also meet our requirements for responsible resource use.

We also offer sustainably selected alternatives, such as products made from natural rubber and cocoa shells for ground cover. In this way, we contribute to preventing deforestation and promote the responsible use of natural resources.

Click here to learn more about Maxeda’s sustainable wood practices.

Make sustainable products more visible for our customers

Research indicates that many customers find it challenging to identify sustainable products. While they consider sustainability important in their purchases, they struggle to determine which products are truly more sustainable. Therefore, we aim to enhance the visibility of sustainable products for customers. One way we're doing this is by selling products with the EU Ecolabel. Additionally, we're developing a logo to designate sustainable products in-store and online, making it easier for customers to choose the more sustainable option.

Our people/community

Our stores/HQ's/SC