Brico

Brico is the leading DIY retail brand in Belgium, with a history dating back to 1973 when the first store opened in Schoten. Over the past decades, Brico has built a strong market position through continuous expansion, format innovation and the development of a broad and accessible product offering.

Today, Brico operates a network of more than 150 stores across Belgium and Luxembourg, combining nationwide coverage with local proximity. The brand serves a wide range of customers, from occasional DIY users to more advanced renovation projects.

Brico offers one of the largest assortments in the Belgian DIY market, with more than 200,000 products covering key categories such as DIY, decoration, gardening, building materials and tools. This extensive assortment is available across both physical stores and digital channels, ensuring customers can access products regardless of their project size or complexity.

The brand operates a multi-format store strategy designed to address different customer needs and project types:

• Brico: core stores offering a wide assortment for everyday DIY, decoration and gardening projects
• BricoCity: compact urban stores focused on convenience, proximity and quick purchases
• BricoPlanit: large-format stores dedicated to major renovation, construction and outdoor projects, with extended ranges and technical depth

This format strategy enables Brico to cover the full spectrum of home improvement needs, from small repairs to large-scale renovation projects.

In 2023, Brico launched its online marketplace, significantly expanding its assortment through external partners and reinforcing its position in the Belgian DIY market. The marketplace model allows customers to access a broader range of products, particularly in long-tail categories, while complementing the in-store offering.

Brico’s omnichannel model integrates physical stores, e-commerce and services such as click & collect and home delivery, creating a connected customer journey across all touchpoints. The growing role of digital channels further strengthens Brico’s ability to serve customers efficiently and increase product accessibility.

By combining a large-scale store network, a multi-format approach, a marketplace-driven extended assortment and integrated omnichannel services, Brico offers one of the most complete and scalable DIY retail ecosystems in Belgium.

Our stores