Our strategy

Maxeda DIY Group is the largest DIY retailer in the Benelux with Praxis stores in the Netherlands and Brico and BricoPlanit stores in Belgium and Luxembourg. These retail chains are represented by 344 stores, both owned and franchised. Most stores have floor areas from 3,000 m² to 5,000 m². Maxeda DIY Group has more than 7,000 employees, of which about 60% work in the Dutch stores and at the head office in Amsterdam. All stores together have over 1 million m² of retail space and receive more than 1.5 million customers in-store and online every week.

Maxeda's strategy is to make our company and the life of our customers more sustainable. With our strategy 'Make it Sustainable' we want to build a sustainable and attractive retail organization through five growth engines: Store, Product, Digital & Data Intelligence, People & Community and Home. The growth engines include various projects and initiatives. Consider, for example, partnerships with Zoofy, Casius and PWIIC (Home); renewing stores (Store); Employer Branding (People & Community); increase the range of sustainable products (Product); and further develop various online channels (Digital & Data intelligence).