Wednesday 30 June, Praxis Amersfoort on the Amsterdamsestraatweg will open its doors after a major renovation. The store has been completely renovated and prepared for the future. Praxis Amersfoort is the second store that has been designed according to the 'Phygital' concept. The store and online channels reinforce each other, for example with configurators and QR codes, and an optimal customer experience is created. After the first positive results in Hoogeveen, the concept was further developed, for example, by determining the optimal mix in assortment separately for each store. Certain ranges are also permanently given more space. Loyal customers will no longer recognize the store. The new logo has been put on the outside and a lot has changed inside too. For example, there is a new paint counter and a large selection of doors, including a handy configurator. But not everything has changed, the trusted team of Praxis Amersfoort is ready to provide customers with advice and help.