Praxis Heerenveen is ready for the future with Phygital concept

In the past weeks, a lot of work has been done at Praxis Heerenveen. While the store remained open to customers, it has also been prepared for the future. The renovated store is designed according to the Praxis Phygital concept. The physical store and online channels are better connected and customers experience the benefits of both channels. From 3 August, customers can visit the renewed store and added digital tools such as configurators and QR codes. The store has been given a huge upgrade and has become more organized. Assortments such as paint, laminate and bathroom furniture have been expanded and have been given a dominant place in the store. The layout has also been adjusted in such a way that it is easier for customers to find what they are looking for. The Phygital concept ensures that customers can find a lot of information and if a product cannot be found in the store, it can be ordered online. Of course, the trusted team of Praxis Heerenveen also assists customers with advice.

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