Maxeda launches first online DIY marketplace in Benelux

Maxeda DIY Group, the leading DIY retail group in Benelux, today announced the launch of an online marketplace across the websites and apps of its brands Brico, BricoPlanit and Praxis, making them the first DIY retailers in the Benelux to launch such a marketplace. The marketplace, which is directly integrated into the existing and websites and apps, enables Maxeda to offer customers an unlimited assortment of DIY products online.

For the technology behind the marketplace, Brico and Praxis have chosen to work together with Mirakl, the industry’s first and most advanced enterprise marketplace SaaS platform. Mirakl has used their years of marketplace experience to design and implement a completely seamless integration of the marketplace into Maxeda’s existing websites and apps, so that customers can find, view and purchase marketplace products via their usual channel.

Read the press release here (in Dutch).


Maxeda DIY Group

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