Maxeda announces leadership and Supervisory Board changes
Amsterdam, 29 May 2026 – Maxeda DIY Group announces that CEO Guy Colleau will step down on 1 July 2026 and retire, following a long and successful career.
Under Guy’s leadership, Maxeda has made significant progress in strengthening and developing the organization, despite challenging market conditions. At the same time, the company has advanced its growth and long-term resilience, most recently marked by the successful completion of the refinancing. This has created a solid foundation for the next phase of the company.
Guy Colleau: “It has been a privilege to lead Maxeda. I am proud of what we have achieved together and would especially like to thank our colleagues across the organization. Their dedication, commitment and perseverance have made the difference. I am confident that the organization is well prepared for the future.”
In light of Guy Colleau’s retirement, the Supervisory Board has nominated Berend van Wel for appointment as a member of the Management Board and to serve as Chief Executive Officer (CEO), effective 1 July. This appointment is subject to shareholder approval.
Guy: “I am very pleased that Berend will take over as CEO. With his experience, leadership and strong connection to the organization, I am confident he is the right person to lead Maxeda into its next phase.”
Berend brings extensive international leadership experience in consumer goods and retail, with a strong track record in driving growth, transformation and performance. He has held senior roles at Versuni and Royal FrieslandCampina, leading complex businesses across multiple regions. Earlier in his career, he held a leadership position at Maxeda, giving him a strong understanding of both the organization and the DIY sector. Together with the Executive Leadership Team, he will continue to drive Maxeda’s development.
Berend van Wel: “I am honored to take on the role of CEO of Maxeda. Having been part of the organization earlier in my career, it feels special to return. I know how much knowledge, dedication and pride there is within the teams across Maxeda, and I look forward to working closely with all colleagues. Together, we will build on the strong foundation that has been laid and continue to grow and strengthen the company for the future.”
Changes to the Supervisory Board
As part of the recently completed refinancing, Maxeda’s shareholder structure has changed. In line with this, the composition of the Supervisory Board has been revised. Dirk Van den Berghe has been nominated as Chair of the Supervisory Board, effective 1 June. This appointment is subject to shareholder approval. Marcus Johnson and Boudewijn Wentink have joined the Supervisory Board in March as new members, while Jean-François Delepoulle and Geert Verkest have stepped down.
These appointments further strengthen the Supervisory Board with additional expertise across a range of areas:
Dirk Van den Berghe, appointed on behalf of GoldenTree Asset Management, brings extensive international retail experience from senior roles at companies including Walmart Inc and Delhaize Group (now AholdDelhaize). He also has broad non-executive and chair experience across international boards, including roles at IBEX, Takko Fashion and GoTo Company.Marcus Johnson, also appointed on behalf of GoldenTree Asset Management, is a Managing Director at GoldenTree and brings extensive experience in financial advisory.Boudewijn Wentink, appointed on behalf of the minority shareholders, is Independent Director at Telegraph Media Group and brings broad board-level expertise.
Current members Simon Granger and Niels Onkenhout will remain on the Supervisory Board.
Dirk Van den Berghe, Chair nominee of the Supervisory Board: “On behalf of the Supervisory Board, I would like to sincerely thank Guy for his leadership, dedication and everything he has meant to Maxeda. We wish Berend van Wel every success in the new role and look forward to continuing to build Maxeda’s future together.”