Maxeda and Newcraft invest in the future

For some time, Maxeda DIY Group own brands products have been sold through various European marketplaces. Maxeda wants to accelerate and expand to new countries and channels via these platforms. That is why, since 1 September 2020, Maxeda has partnered with Newcraft, a company that has specific expertise in this area. Newcraft helps Maxeda by taking on the management of these marketplaces such as Amazon and ManoMano. Harmen Lewin, Director Digital Maxeda, says about this collaboration: “All over the world, consumers are increasingly shopping on marketplaces, which makes it an ideal platform for international growth and reach new customers through this channel. Newcraft's expertise enables us to scale up rapidly and achieve immediate results.” Martijn Haanappel, founder of Newcraft, is happy with the collaboration: “We are proud that Maxeda has entrusted this to us and are happy to contribute to making this project a great success.”