Recently, Jacques Hayaux du Tilly, Group Assortment & Supply Chain Director of Maxeda DIY Group, was interviewed by CEO Magazine. He spoke about Maxeda's structure and position within the Benelux; about the 'Make it Sustainable' strategy and Maxeda's (digital) future. One of the key drivers for Jacques in the role is Maxeda’s commitment to making a sustainable contribution to people and the environment and the real change the business can drive through its product offering.
One of the most important initiatives Jacques is working on is Maxeda's 'phygital' store concept. "We now have the ability to provide our customers with a lot of information online, but it will not or should replace everything we can do in-store," he explains. This concept of phygital is the company's "complementary solution" to the online versus offline quandary. Jacques believes that in the DIY sector, physical store will remain very important, but digitalization offers huge opportunities. The store and online support each other.
You can read the full interview here.