Maxeda Retail Media

At Maxeda, we help and inspire people to create the home of their dreams. Maxeda is the largest do-it-yourself (DIY) retailer in the Benelux, with Praxis in the Netherlands and Brico and BricoPlanit in Belgium and Luxembourg. Our 334 stores and extensive digital contact points (websites and apps) make us a leading player in the sector. Whether it's a large-scale renovation or a small garden refresh: we guide millions of DIY enthusiasts every step of their project.

Within our Maxeda Retail Media network, we offer brands the unique opportunity to advertise at the most relevant moment: the point of purchase. Through our platform, brands can connect directly with our DIY customer base via omnichannel campaigns.

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Why advertise with us?

Omnichannel reach: We offer a seamless online and in-store customer experience by advertising via our website, newsletters, extended reach, or in our stores. All these touchpoints enable us to create powerful and integrated omnichannel campaigns for your brands and products.
Data-driven precision: We know our customers deeply. We know what they want, what they are working on, and what they buy. With our first-party data from our loyalty programs, we can offer highly relevant and targeted campaigns that deliver the right message at the right time.
Measurable results: Transparency is crucial. We provide detailed campaign reports on your Return on Ad Spend (ROAS) and objectively demonstrate how your campaigns contribute to your strategic goals, such as category growth, sales stimulation, or brand awareness.

Media brochure

Maxeda Retail Media offers a comprehensive range of retail media channels. Based on your marketing goals, we create a customized media plan using the following channels: