Highlights 2024/25

This year, Maxeda has continued to make great strides toward a more sustainable and future-proof organization. We’re proud to present our Highlights for 2024/25, showcasing the progress we've made in growth, sustainability, and supporting our colleagues.

We invested in strengthening our stores, expanding our sustainable product range, and improving the digital customer journey. We also introduced new leadership programs to support the development of our teams, with a strong focus on equal opportunity and inclusion.

Sustainability remained a key priority in our strategy. From greener schoolyards and more sustainable packaging to responsible sourcing, we are steadily reducing our environmental impact and increasing our positive contribution to society.

Curious about all the initiatives and results? Take a look at our Highlights in the infographic below.

We’re also pleased to share a brief message from our CFO, Luc Leunis, reflecting on the past year.

Please click here for the French version of the Highlights.

Message Luc Leunis (CFO Maxeda DIY Group)

"The 2024/25 financial year presented its share of complex challenges, but I look back with satisfaction at what we have accomplished as an organization. In a year once again marked by economic uncertainty and international tensions, Maxeda succeeded in delivering stable financial results.

We made a deliberate choice to continue strengthening our organization for the long term. This was reflected in the expansion of our store network and the ongoing improvement and sustainability efforts at existing stores. At the same time, we made significant investments in making our product range more sustainable and enhancing our digital offerings. Both our marketplace—celebrating its first anniversary—and our customer programs received a substantial quality boost.

What makes me especially proud is that, despite external challenges, we have continued to support our customers in their DIY needs. This continuity is a direct result of the dedication, commitment, and creativity of our employees, for which I extend my sincere thanks.

Although market conditions are likely to remain unpredictable for the foreseeable future, we have used the past year to further strengthen our foundation for future growth through our strategic focus on sustainability and innovation. I am therefore confident and optimistic about the year ahead."

Maxeda DIY Group