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Maxeda DIY Group enters into partnership with the A.R.E.N.A. Alliance

31-01-20

Effective from 27 January 2020, Maxeda DIY Group established a partnership with the A.R.E.N.A. Alliance for the sourcing of DIY, garden and home improvement products (excluding Asia). Maxeda is the eighth DIY retailer to join A.R.E.N.A., alongside with Hagebau (Germany), Le Groupement Les Mousquetaires (France), Jumbo (Switzerland), Bricofer (Italy), Baucenter (Russia), Dedeman (Romania) and Pevec (Croatia).

“Joining A.R.E.N.A. is an opportunity for us to further strengthen our competitiveness on the markets. We will also benefit from A.R.E.N.A.’s extensive experience and knowledge in negotiation”, said Guy Colleau, Chief Executive Officer of Maxeda DIY Group.
“We are proud to welcome Maxeda DIY Group as a new member to our Alliance. Our team is looking forward to working together in this new partnership which will benefit everyone involved”, said Michael Baumgardt, Chairman of the Board of A.R.E.N.A.
“Maxeda and the A.R.E.N.A. Alliance share a common vision of providing the best quality products for the best price to the European customer”, said Vincent Maïquès member of Bricomarché (Les Mousquetaires Group) and member of the board of directors of the A.R.E.N.A. Alliance.

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