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Our strategy

Maxeda DIY Group is the largest DIY retailer in the Benelux. 1.5 million customers visit our retail formats every week. Our strategy is focussed on Maxeda DIY Group operating close to the customer through 4 retail formats, working together as a modern, integrated and market leading DIY retailer. We do this as One Team, with One Vision. We help and inspire people to create the home of their desires through having the:

  • Right Suppliers: working in longer term partnership with us, serving the whole group.
  • Right Stock: reducing our very slow selling articles, and using the cash & space freed up to invest in new and fast growing categories.
  • Right Ranges: transforming our ranges over the next three years, by working together, sourcing together and developing distinctive own brands of quality.
  • Attractive Stores: refurbishing our core stores, resetting layouts and making them easier to shop.
  • Developing destination stores: building on the strength of BricoPlanit to develop our larger stores to be destination stores – distinctive in decoration and major projects.
  • Right Pricing: making sure our customers are always pleasantly surprised with our promotions and special offers and never unpleasantly surprised by our prices.


Company profile

Maxeda DIY Group is a market leading DIY retailer that operates 374 stores across the Benelux.   
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Corporate Governance

Maxeda DIY Group and its formats are committed to a sound governance structure.  
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