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Company profile

Maxeda DIY Group is a market leading DIY retailer that operates 376 stores across the Benelux with nearly 7,000 employees.

Mission & Vision

Our Mission is to help and inspire people to create the home of their desires. Our Vision is to do this as an integrated, modern, market leading company with four formats. We want to help and inspire people to maintain, enjoy, decorate, renovate and construct their homes. Our formats are customer-focused, concentrating on market positioning and customer experience.

Store profile

We have four DIY formats: Praxis and Formido in the Netherlands, Brico in Belgium and Luxembourg and Brico Plan-It in Belgium. 55 stores have more than 5,000 square metres. Of these, 11 operate as Brico Plan-It stores and 31 as Praxis Megastores. The majority of our stores is between 3,000-5,000 square metres, operating as Praxis (141 stores) and Brico (143 stores). Our smaller store format is Formido (81 stores).


Our strategy

Our strategy is focussed on Maxeda DIY Group operating close to the customer through four retail formats.  
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Corporate Video

Maxeda DIY Group: Watch how we started two years ago Building the Best together.  
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1 Maxeda DIY Group with 4 retail chains with 376 stores, 1 mln customers weekly, served by nearly 7,000 employees.  
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