Maxeda DIY Group is a market leading DIY retailer that operates 376 stores across the Benelux with nearly 7,000 employees.
Mission & Vision
Our Mission is to help and inspire people to create the home of their desires. Our Vision is to do this as an integrated, modern, market leading company with four formats. We want to help and inspire people to maintain, enjoy, decorate, renovate and construct their homes. Our formats are customer-focused, concentrating on market positioning and customer experience.
We have four DIY formats: Praxis and Formido in the Netherlands, Brico in Belgium and Luxembourg and Brico Plan-It in Belgium. 55 stores have more than 5,000 square metres. Of these, 11 operate as Brico Plan-It stores and 31 as Praxis Megastores. The majority of our stores is between 3,000-5,000 square metres, operating as Praxis (141 stores) and Brico (143 stores). Our smaller store format is Formido (81 stores).