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Roel F. van Neerbos joins Maxeda DIY Group as CEO


We are pleased to announce the appointment of Roel F. van Neerbos (54 years) to the role of CEO of Maxeda DIY Group from January 7th 2014. Roel has more than 28 years of senior leadership roles in strong consumer focused companies such as Procter & Gamble, Mattel and most recently Heinz where he held the position of President Continental Europe & President Global Ketchup.

Tony DeNunzio, Chairman of the Supervisory Board of Maxeda DIY Group: “Maxeda DIY Group is a strong market share winning retailer with four strong customer focused formats (Praxis, Formido, Brico and Plan-It). Despite challenging market conditions, we have made considerable progress in upgrading our customer offer, we have continued to invest in stronger ranges and stores, we have improved Maxeda's own brands and we have successfully launched E-commerce in the Netherlands.

It is our ambition to continue this positive journey and to build the next level of sustainable growth. With Roel van Neerbos joining Maxeda DIY Group we are confident of achieving this.”

News overview